Evolution over revolution
Digital delivery advances through continuous assessment and adaptation, not big-bang reinvention.
Published 2016 · Digital-Manifesto.net
The Digital Manifesto
Digital is the digitalisation process of behaviours and interactions, resulting in a continuously adaptive innovative business model.
Jonathon Wright · leanpub.com/digital
A set of principles for digital solution delivery.
Based on "evolution over revolution" through continuous assessment, insight, learning, support, maintenance, operations, delivery, testing, improvement, innovation, intelligence and collaboration.
Value: Think
Learn over Design
Engineering over agility
Agility without engineering rigour cannot sustain the pace digital demands.
Predictive over continuous
Anticipate what the system and the market will need next rather than only reacting at cadence.
Intelligence over things
Value comes from the insight derived across connected systems, not the devices themselves.
Value: Make
Deliver over Build
Governance over ownership
Clear governance of outcomes matters more than who owns which component or team.
Proactive over reactive
Design for the failure and the demand before it arrives, rather than responding once it does.
Maturity over mastery
Repeatable organisational maturity beats isolated individual brilliance.
Value over product
The measure of delivery is the value realised, not the artefact shipped.
Value: Check
Monitor over Measure
Systemic over behaviour
Observe the whole system's health, not just the behaviour of individual parts.
Adaptive over lean
Adaptability sustains flow where pure efficiency optimises the wrong constraint.
Pivoting over disrupting
Steer with evidence and pivot deliberately instead of chasing disruption for its own sake.
Innovation over investment
Innovation capability compounds; capital deployment alone does not.
That is, while there is value in the items on the right, we value the items on the left more.